From Rivington to Rue Saint-Honoré
MY CV
Achievements and Experience
HYPEBEAST
Brand Partnerships
Sr. Executive
2021 - Present
Led brand partnerships and campaign strategy for global names like ASICS, New Balance, and Dior. Drove $12M+ in revenue through storytelling rooted in culture and performance, with work spanning digital, print, and experiential. Shaped and executed campaigns across North America, mentoring junior talent and crafting award-winning rollouts like Sounds of an Icon and ASICS x Cecilie Bahnsen. Helped push ASICS to HB100 Sneaker of the Year, twice.
DENTSU LUXE
Integrated Media Supe
2019 - 2020
Steered $25M+ in media across 75+ campaigns for LVMH maisons. Balanced creative vision with executional precision, delivering results across digital, print, and event platforms for fashion’s most iconic luxury brands.
CARAT
Digital Media Supe
2017-2019
Owned omnichannel strategy for The Home Depot’s $150M+ ad budget across 16 verticals. Led a team of six, delivering sharp, results-driven campaigns at national scale.
TANGLIBE MEDIA
Sr. Digital Media Planner & Buyer
2015-2016
Ran digital campaigns for clients like Disney Interactive and Capcom, managing $10M+ in spend while aligning media performance with storytelling impact.
MINDSHARE
Sr. Media Planner & Buyer
2013-2015
Drove paid media strategy for HSBC retail and commercial products. Balanced brand goals with budget reality, sharpening analytical and client leadership skills early on.