a renaissance mad man
MY CV
Achievements and Experience
SUPERVISOR, INTEGRATED MEDIA & PUBLISHING FOR LVMH
January 2019 - August 2020
Supervised a team that oversaw all North American cross-channel strategy, media planning and buying, and financial reconciliation and for LVMH Maisons (Hublot, Rimowa, Loewe, Repossi, and Loro Piana). Led my team in ensuring daily cross-channel synergy across LVMH core marketing campaigns in addition to owning media planning and buying responsibilities for all print publications and direct to digital partnerships within the core group.
SUPERVISOR, DIGITAL MEDIA, FOR THE HOME DEPOT
January 2017 - January 2019
Supervised NA digital marketing efforts for the Home Depot decor line of retail business which includes; Bath & Kitchen, Appliances, Paint, and Flooring. Successfully drove positives RoAS through programmatic campaigns while simultaneously creating engaging consumer content with notable home & garden publications that focused on driving positive user engagement and clicks across digital platforms.
SENIOR MEDIA PLANNER, DIGITAL, FOR CAPCOM & DEEP SILVER
February 2015 - November 2016
Led a small team of digital media planners and oversaw the day-to-day campaign planning process for multiple "triple-A" video games. Day-to-day included campaign budget keeping and reconciliation, the development of creative strategies, managing expectations of the client, the publishers, and creative agencies throughout the planning process. In addition to being an integral part of the planning process, I was also responsible for overseeing our digital campaign executions and optimizations.
SENIOR MEDIA PLANNER, DIGITAL, FOR SAP & HSBC
December 2013 - February 2015
My role shifted from execution to working with the client on a day-to-day basis managing communication and expectations. I presented weekly client status meetings, campaign recommendations, and campaign wrap-up reports.I maintained multiple media plans, a monthly budget tracker, and creative materials tracker among other collateral documents designed to make the clients’ lives easier. I was responsible for managing client expectations for Success Factors campaigns for niche SAP North American industries such as; Consumer Products, Financial Services, Finance & Procurement, and Retail.
ASSOCIATE MEDIA PLANNER, DIGITAL, FOR SAP
January 2013 - December 2013
I joined Mindshare in January 2013 as a digital associate planner for the SAP account. As an associate planner, I was responsible for executing day-to-day digital media operations for SAP North America which included the planning of webinars, eblasts, content syndication, sponsorships, and social media management. I remained in this role for a year before being promoted to Senior Associate, Digital Strategy.